Soft Selling In Network Marketing
Why is it that many Network Marketing leaders shy away from making presentations?
Because of a lack of preparation, that is the main reason.
As a leader in Network Marketing you need to make, and outline of what you are going to say, and then you need to rehearse your presentation. It is beneficial to do so aloud. The important thing is to be sure that you have all the points well in mind. You must be able to put your heart into your delivery, breathe life into the material, and give an enthusiastic presentation of what you are trying to put across. Before delivering your talk, ask yourself: ‘what am I hoping to accomplish? Do the main points stand out? Does the conclusion relate directly to the theme of my presentation, show the audience what to do, and motivate them to do it?’ If you can answer yes to these questions, then you are in a position to accomplish soft selling in Network Marketing.
When you don’t have the mechanical abilities and don’t have a way of planning your presentation… when you don’t have a way of practicing your presentation…what usually happens is your presentation is a flop.
Most presentations are done by saying “let me tell you about my product”. People are very easily turned off, and bored by this sales style. The end result is rejection.
Not everyone is cut out to be a sales person. But a lot more of the failure comes from people lacking the sheer technical skill required for selling well. About 90 percent of the people never challenge the illusions about selling, no matter how illogical they are. You must learn how to sell well. You must learn to sell the benefits, not features.
As a leader in the Network Marking industry, you are in charge of those on your team, and it behooves you to train your people to sell. The people downline just take what they have at face value. They say, ‘Well, if it’s working for him, it must work for us, too.” But the truth is, it’s not really working very well — for anybody! Just look at the turnover rate in the Network Marketing industry.
After your presentation, your people may ask questions. If the questions seem to be sincere, and straightforward, answers that are simple, and direct may be best. If the questions reflect community prejudices, you might do better by preceding your answers with brief comments about what can shape popular views on issues they may have. Frequently, it is beneficial to view such questions as subjects of concern, not as challenges—even though they may have been presented in that way. Your reply, then, affords you opportunity to broaden the viewpoint of your audience, provide them with accurate information, and explain how you feel about Network Marketing.
As Network Marketers, you must develop proper soft selling mechanics, so you have some sense that what you’re doing can be replicated, it can be taught, and it can be used, by your people and their people, and it’s all got to be street-proven stuff.