Prospecting Alone Does Not Make You Successful
MASS-ACTION PROSPECTING seems to be saying that the old “warm market”, person-to-people approach, is dead, and the so-called “experts” that advocate this are killing Networking. Also, a growing number of once upon-a-time distributors who were persuaded to get into the business are now out of business because they were never trained to do anything more than send out information.
Prospecting with social media or different online avenues is a great innovation — proven, positive and powerful. Many have been successful in doing so, but there is more to prospecting than this.
To Think about:
The problem here is that even after prospecting hundreds and thousands of leads, if people are not properly trained and supported, they will not be able to grow their business and succeed.
Being successful in prospecting alone does not make you successful in Network Marketing. The key to being successful in this business is to follow up your prospecting by properly training and supporting your team members.
Training your distributors is good for your business and good for your team stability.
Good training can improve business performance, profit, and the morale of your team. The advantages to your business include: targeting skills to meet the needs of your business for now, and in the future.
Training your team can result in better customer service, better work practices, and productivity.
You demonstrate to your team that you value them enough to invest in them, improving loyalty. Because they’re being trained on your time, they see that you value them enough to invest in them so that they too can become successful Network Marketers.
It takes more then prospecting alone to make your Network Marketing business last — much much more.