Be Truthful When Presenting Network Marketing
Many today have a misconception about Network Marketing. Some out rightly do not trust anything about Network Marketing.
TRUTH has been a controversial subject for ages. In the sixth century B.C.E., Greek poet Alcaeus said: “There is truth in wine.” That implied that truth is revealed only after a person has overindulged in wine, and perhaps is more eager to talk. First-century Roman Governor Pontius Pilate also reflected a warped view of truth when he cynically asked Jesus: “What is truth?”—John 18:38.
Conflicting attitudes about truth abound in our day. Many people say that the word “truth” has various shades of meaning, or that truth differs from one person to another. Others are truthful only when it is convenient, or expedient for them. The book The Importance of Lying states: “Honesty may be a noble ideal, but it has little value in the life and death struggle for survival and security. Man has little choice in the matter—he must lie to live.”
Imagine the day when the general public has great admiration and trust for Network Marketing professionals. Imagine many Fortune 500 executives leaving six- and seven-figure salaries to become world-class networkers. Imagine when the talk of Wall Street is the explosion of networking companies on the big board. Well that probably will not happen, but it is something to imagine.
Someday it is possible that we will witness this transformation. Network Marketing is simply too powerful to be contained. However, we need to build, and develop an organization out of a base of people that doesn’t trust Network Marketers.
Network Marketing is the most cost-effective, and efficient method created for distributing products, and services to thousands of people. Ordinary people with extraordinary drive have a legitimate shot at building a very successful business opportunity.
People suffering from low self-esteem, and questionable ethics in Network Marketing have inundated network Marketing for many years. The low cost of entry, and the promise of wealth has created a misconception of what Network Marketing is all about. Many people don’t make the distinction between a good marketing plan, and the people promoting it.
To think about:
When presenting your Network Marketing business opportunity to your prospects, tell them that while the networking profession comes with some negative past experiences, or long-held ideas, the people you’re involved with are doing things correctly. Tell them about your leaders, and what makes them different, and tell them that you want them to know the whole story before they consider getting involved in this business opportunity.
Your prospects will thank you for telling the whole truth, for presenting the good with the negative. Just think of the trust, respect, and admiration this approach will foster with your prospects. Remember, they’re going to hear the negative stories eventually whether you explain it to them or not. If your prospects are not tough enough to realize that every industry has negative propaganda, do you really want them to be part of your business opportunity?
Be positive, but like a blind man’s guide, honor your prospects by leading them with both eyes open.