Pain or Pleasure What Motivates You?
The real question is what motivates most people today? We realized that the things we were working so hard to get—nicer clothes, a bigger house, and more expensive vacations—were not making us happy. I felt emotionally drained, and I lost all motivation. My health suffered. Our relationship suffered. We didn’t get along well. Sound familiar?
Each minute of the day involves avoiding pain, problems, frustration or seeking pleasure, dreams, desires, goals, and aspirations.
People will do almost anything to get out of pain. Even though your situation may seem desperate, remember that you are not alone and that sadly nearly everyone is coping with some type of problem today. While in the short term it may seem that your problem will never be resolved, things often do improve with the passing of time.
If you know the specific pain your prospects are concerned about and the pleasures they’d like to experience and if your products and services and your business program can help meet those needs, the odds of them being attracted to you and your business are extremely high. This is, of course, is conditional upon the way you make your presentation and how appealing that you make it.
Arming yourself with basic health information can equip and help you to motivate your prospects to make needed adjustments for better personal and family health.
All significant buying decisions are based on emotion. It matters not if someone is buying a toy for their youngster or a fancy Corvette, a new home; emotion plays the major role when making buying decisions.
To think about:
The more emotional a person becomes about particular issues, the more likely he or she will take steps to address those needs. In fact, emotion plays such a major role in buying decisions; it often leads to actions and decisions not previously considered. In other words sometimes people buy what they don’t need. For example, a person who would normally never consider going into Network Marketing becomes worried about layoffs or downsizing. He or she is over 50 and he hears rumors about layoffs and insecurity sets in. All of a sudden Network Marketing becomes attractive to them.
When making your approach to a potential prospect, consider uncovering problems that they may be experiencing. Then raise those problems to a level where your prospects start looking for solutions. They do not know what to do. Then, and only then, show them how your products, services, and your business opportunity are the solutions they have been looking for.
Suppose a prospect reveals to you that in his present position, he’s not being paid what he’s worth. He’ll probably tell you about his retirement worries, his credit card debt, and his broken-down car that he cannot afford to trade in and what will his family and children think of him. The more he discusses his particular dilemmas with you, the more emotional he becomes.
Generally speaking, people are attracted to Network Marketing because they are looking to solve one or more of the following problem categories:
1) Financial Difficulties
2) Freedom/Time Management
3) Dissatisfied with their Job
4) Health Problems
You have the answer to his problems. In the job dissatisfaction category, your potential prospects’ motivators might be things like they hate their jobs, they have long commute, they would like to fire their boss, and they get no recognition; or all of above. Any one of these perceived problems could be the single emotional dissatisfaction that could attract someone to buy your products or join your business opportunity, or both.
When you know how to get people to discuss their emotional issues with you, it’s very easy to attract them into your business opportunity. Unfortunately, the problem with most Network Marketers today is that they are so busy shoving their agenda down prospects’ throats, that they never really get to experience the joy of helping people with the specific needs that are important to them.
So, pain or pleasure, what motivates you?
Good health to you!