People today are making effective use of the Internet for business opportunities. Recent figures have pegged the worldwide number at 3,167,425,086, that are making use of the Internet, and the numbers are rising each minute.
Researchers indicate that over the next two decades, visible minorities will grow to almost one-third of the country’s population. This group has the potential to bring in billions of dollars to Canadian manufacturers in the next several years alone. Significant, profitable opportunities will extend far into the future for those companies that connect with, and market to this group of people.
Most people want a happy family, good health, meaningful work, and enough money to live comfortably. We all want to eat healthy, however despite our best intentions to eat healthy; the contents of our shopping carts show otherwise. When we look around the globe, not everyone places health at the top of their list of important considerations when they shop for food.
Health, and wellness are hot topics around the globe, and they have been for years. Despite the immense amount of attention devoted to the topic, however, the obesity rate is high—and rising. According to one source, more than one-third (34.9% or 78.6 million) of U.S. adults are obese. The good news is that consumers around the world are taking steps to take charge of their health.
Digital advertising for business opportunities continues to grow as marketers follow fragmenting audiences across screens. Mobile video consumption is growing rapidly, and providing advertisers with a way to reach consumers when they use their Smartphone, and tablets. Within the digital medium, which has traditionally been dominated by direct response advertising, brand marketing growth is now outpacing direct response. Mobile video ads, native advertising, viewable impressions, and behavioral targeting are the defining trends in digital advertising, and are growing rapidly.
The rapid transformation of technology has created a sense of urgency—and opportunity—among leaders in academia, according to Dr. Clayton Christensen, Harvard Business School professor. Rapid changes in technology are transforming lifestyles—and our shopping habits. As a result, some products, and aisles are battling long-term struggles while others are thriving. Now, more than ever, the path to brand, and store growth requires a thorough understanding of the entire store.
The Google’s, Yahoo’s, Twitter’s, Facebook’s of the world, and other social medias have eaten up most of the ad tech market share. Not only do these companies provide the means for advertisers to advertise, but also provide the supply based on the data they already harbor about our social, and search behaviors and the increasing number of people who use their services for business opportunities. The ad industry has always been consumed with the latest trends. The ad tech industry is consolidating like crazy. This should be no surprise, given that marketers, and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating.
If you’ve been paying attention to the ad tech industry in the past several years, you know that a lot has been happening at a fast, and furious pace. Why not do a careful study of these new techniques, and ideas in technology, and integrate them into your Network Marking business!
REPLACE FEAR WITH CURIOSITY Courage Changes Everything – Jiri Hradsky
